Friday, February 09, 2018

McCain Foods Launches British Ad With LGBT Couple

McCain YouTube Video

The Guardian reports:

McCain [Foods] is [featuring] a lesbian couple in an advertising campaign depicting modern family life, months after a gay couple were subjected to online abuse for appearing in its TV ads.

The frozen food company [launched] the TV ad [today in Britain]. It features a range of real-life couples, including the dancers Kimberley and Molly, and Andy and Tara, a gold medal-winning Paralympian who is now a disability rights campaigner.

The last TV ad in the campaign featured the gay couple Lee and Mat Samuels-Camozzi with their baby.

Their appearance in the 60-second advert prompted trolls to attack the couple with homophobic abuse.

McCain stood by the campaign, saying it “celebrates real homes and [is] depicting honest, modern day family life.”

See the new ad below and the full story here.

No comments: